http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me sometimes it takes getting punched in the face Sat, 31 Jul 2010 18:57:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me/comment-page-1#comment-262 Brett Borders Sun, 09 Dec 2007 23:52:30 +0000 http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me#comment-262 I think the hardest thing about getting people to try a new technology app is that people are inundated with tons of other compelling digital signals (blogs, social networks, email, the Stumble button, IM messages, Rock Band). They have short attention spans, apathy, privacy concerns, technophobia, and an already-complicated-enough online existence. If your site doesn't communicate an enticing value proposition at a glance... or if anything is "off," such as the 10 items in your list... people will bounce. Some of the best books I've read on how to make better impressions on the Web: Steven Krug's "Don't Make Me think!" for usability, "22 Immutable Laws of Branding" by Trout and Ries for branding, and MarketingSherpa's "Landing Page Handbook: How to Increase Conversions" (expensive, but probably worth it if your product or business depend on lots of new signups.) I think the hardest thing about getting people to try a new technology app is that people are inundated with tons of other compelling digital signals (blogs, social networks, email, the Stumble button, IM messages, Rock Band). They have short attention spans, apathy, privacy concerns, technophobia, and an already-complicated-enough online existence. If your site doesn't communicate an enticing value proposition at a glance… or if anything is "off," such as the 10 items in your list… people will bounce. Some of the best books I've read on how to make better impressions on the Web: Steven Krug's "Don't Make Me think!" for usability, "22 Immutable Laws of Branding" by Trout and Ries for branding, and MarketingSherpa's "Landing Page Handbook: How to Increase Conversions" (expensive, but probably worth it if your product or business depend on lots of new signups.)

]]> http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me/comment-page-1#comment-261 Deb Lavoy Sun, 09 Dec 2007 20:17:18 +0000 http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me#comment-261 you honor me. you honor me.

]]> http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me/comment-page-1#comment-253 Rafael Barros Sun, 09 Dec 2007 19:33:39 +0000 http://learntoduck.com/business/10-ways-your-first-impression-fatigues-me#comment-253 nice!! nice!!

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