Comments on: Who Owns Trust? The First Click or the Second Click? http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/ sometimes it takes getting punched in the face Wed, 08 Feb 2012 21:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Business Letter http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-934 Business Letter Mon, 23 Jun 2008 06:21:21 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-934 I totally agree with you Micah, but I think that Google and other search engines have those choices because it is searched on their engine more than other choices. If Google were to filter out the other stuff, what if someone tries to look for it and can't ever find it. So pretty much won't you get the same problem as before? Anyways, it is always good to read what you have to say and I do always get crappy results too, but hey nothing we can do about it if Google is getting paid to put it there. I totally agree with you Micah, but I think that Google and other search engines have those choices because it is searched on their engine more than other choices. If Google were to filter out the other stuff, what if someone tries to look for it and can’t ever find it. So pretty much won’t you get the same problem as before? Anyways, it is always good to read what you have to say and I do always get crappy results too, but hey nothing we can do about it if Google is getting paid to put it there.

]]> By: Business Letter http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-10317 Business Letter Mon, 23 Jun 2008 06:21:00 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-10317 I totally agree with you Micah, but I think that Google and other search engines have those choices because it is searched on their engine more than other choices. If Google were to filter out the other stuff, what if someone tries to look for it and can't ever find it. So pretty much won't you get the same problem as before? Anyways, it is always good to read what you have to say and I do always get crappy results too, but hey nothing we can do about it if Google is getting paid to put it there. I totally agree with you Micah, but I think that Google and other search engines have those choices because it is searched on their engine more than other choices. If Google were to filter out the other stuff, what if someone tries to look for it and can’t ever find it. So pretty much won’t you get the same problem as before? Anyways, it is always good to read what you have to say and I do always get crappy results too, but hey nothing we can do about it if Google is getting paid to put it there.

]]> By: Friendly Intelligence - February 3, 2008 http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-408 Friendly Intelligence - February 3, 2008 Sun, 03 Feb 2008 17:32:05 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-408 [...] which seems to make all the animals happy, and spent some time thinking about the concept of the Second Click. There is something there that really needs to be explored. When I was an SEO, my favorite line [...] [...] which seems to make all the animals happy, and spent some time thinking about the concept of the Second Click. There is something there that really needs to be explored. When I was an SEO, my favorite line [...]

]]> By: contentious.com - links for 2008-02-01 http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-405 contentious.com - links for 2008-02-01 Fri, 01 Feb 2008 16:25:20 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-405 [...] Who Owns Trust? The First Click or the Second Click? Why news orgs must understand SEO: “I must know the place I am searching is trusted, & the results returned will continue that expectation. That is how publishers will win — by regaining the level of trust newspapers and journalists used to own offline.” (tags: search trust relationship+building news+biz journalism business tidbits+fodder) [...] [...] Who Owns Trust? The First Click or the Second Click? Why news orgs must understand SEO: “I must know the place I am searching is trusted, & the results returned will continue that expectation. That is how publishers will win — by regaining the level of trust newspapers and journalists used to own offline.” (tags: search trust relationship+building news+biz journalism business tidbits+fodder) [...]

]]> By: Barry Welford http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-404 Barry Welford Fri, 01 Feb 2008 15:26:41 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-404 I think you have a very powerful topic, Micah, and you've brought out the issues well. Given most searchers inability to do good keyword searches, I believe it's most important that on the second click the search engine is still helping you. That means that the first click must bring you to the choices you want to consider. ASK was on to that a long time ago with its Teoma-cluster approach. Thanks for making this issue visible. I think you have a very powerful topic, Micah, and you’ve brought out the issues well. Given most searchers inability to do good keyword searches, I believe it’s most important that on the second click the search engine is still helping you. That means that the first click must bring you to the choices you want to consider. ASK was on to that a long time ago with its Teoma-cluster approach. Thanks for making this issue visible.

]]> By: Barry Welford http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-10316 Barry Welford Fri, 01 Feb 2008 15:26:00 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-10316 I think you have a very powerful topic, Micah, and you've brought out the issues well. Given most searchers inability to do good keyword searches, I believe it's most important that on the second click the search engine is still helping you. That means that the first click must bring you to the choices you want to consider. ASK was on to that a long time ago with its Teoma-cluster approach. Thanks for making this issue visible. I think you have a very powerful topic, Micah, and you’ve brought out the issues well. Given most searchers inability to do good keyword searches, I believe it’s most important that on the second click the search engine is still helping you. That means that the first click must bring you to the choices you want to consider. ASK was on to that a long time ago with its Teoma-cluster approach. Thanks for making this issue visible.

]]> By: Amy Gahran http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-403 Amy Gahran Fri, 01 Feb 2008 15:24:56 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-403 Intriguing, Micah -- especially your closing point. So in practical terms, what can journalists and news org's do with this insight? How can they expand or reinforce trust through awareness of perceptions about search? I'm looking for specific tips I could pass along to my audience of news pros. - Amy Gahran Intriguing, Micah — especially your closing point.

So in practical terms, what can journalists and news org’s do with this insight? How can they expand or reinforce trust through awareness of perceptions about search? I’m looking for specific tips I could pass along to my audience of news pros.

- Amy Gahran

]]> By: Amy Gahran http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-10315 Amy Gahran Fri, 01 Feb 2008 15:24:00 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-10315 Intriguing, Micah -- especially your closing point. So in practical terms, what can journalists and news org's do with this insight? How can they expand or reinforce trust through awareness of perceptions about search? I'm looking for specific tips I could pass along to my audience of news pros. - Amy Gahran Intriguing, Micah — especially your closing point.

So in practical terms, what can journalists and news org’s do with this insight? How can they expand or reinforce trust through awareness of perceptions about search? I’m looking for specific tips I could pass along to my audience of news pros.

- Amy Gahran

]]> By: To Catch a Fish: Use An Automated Rod, Human Picked Bait and Ask Someone You Trust Where To Fish http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-400 To Catch a Fish: Use An Automated Rod, Human Picked Bait and Ask Someone You Trust Where To Fish Fri, 01 Feb 2008 06:47:46 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-400 [...] Yesterday, I wrote about the trust levels of different types of searches: [...] [...] Yesterday, I wrote about the trust levels of different types of searches: [...]

]]> By: In Anchor » SearchCap: The Day In Search, January 31, 2008 http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-399 In Anchor » SearchCap: The Day In Search, January 31, 2008 Thu, 31 Jan 2008 23:56:28 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-399 [...] Who Owns Trust? The First Click or the Second Click?, Learn To Duck [...] [...] Who Owns Trust? The First Click or the Second Click?, Learn To Duck [...]

]]> By: Chris Brogan... http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-397 Chris Brogan... Thu, 31 Jan 2008 18:08:36 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-397 I've been thinking more and more about this in the larger picture. I've started thinking that we're going to go backwards on this one a little bit, or rather, there's a hybrid play here for a while. Meaning, once we know someone's an expert, we'll probably use his or her page before someone else's. When we have no frame of reference, search engines will probably be the first choice. Mahalo and/or older renditions like About.com when it was starting out, made sense. And then, incentives crept in. So who knows? But I think you're on to something lijit-imate. : ) I’ve been thinking more and more about this in the larger picture. I’ve started thinking that we’re going to go backwards on this one a little bit, or rather, there’s a hybrid play here for a while.

Meaning, once we know someone’s an expert, we’ll probably use his or her page before someone else’s. When we have no frame of reference, search engines will probably be the first choice.

Mahalo and/or older renditions like About.com when it was starting out, made sense. And then, incentives crept in.

So who knows? But I think you’re on to something lijit-imate. : )

]]> By: Chris Brogan... http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-10597 Chris Brogan... Thu, 31 Jan 2008 18:08:00 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-10597 I've been thinking more and more about this in the larger picture. I've started thinking that we're going to go backwards on this one a little bit, or rather, there's a hybrid play here for a while. Meaning, once we know someone's an expert, we'll probably use his or her page before someone else's. When we have no frame of reference, search engines will probably be the first choice. Mahalo and/or older renditions like About.com when it was starting out, made sense. And then, incentives crept in. So who knows? But I think you're on to something lijit-imate. : ) I’ve been thinking more and more about this in the larger picture. I’ve started thinking that we’re going to go backwards on this one a little bit, or rather, there’s a hybrid play here for a while.

Meaning, once we know someone’s an expert, we’ll probably use his or her page before someone else’s. When we have no frame of reference, search engines will probably be the first choice.

Mahalo and/or older renditions like About.com when it was starting out, made sense. And then, incentives crept in.

So who knows? But I think you’re on to something lijit-imate. : )

]]> By: Jenn http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-396 Jenn Thu, 31 Jan 2008 16:28:36 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-396 Hi Micah, that was a great post. I think the trust issue is an interesting one to approach because traditional search engines such as google have more to gain from advertisers and less to gain from providing users with the most accurate and trustworthy result. I think the first line of search trust is a person's own knowledge and intuition. If you're searching for www.learntoduck.com and the first result is www.learntoduck.com, you're pretty sure that it is an authoritative result. If the first result is www.I-SEOed-this-first-result-haha.com, and the second result is www.learntoduck.com, most people will choose the second result because of their own "self-filter". Self-filters are click agnostic. =) The second line of trust would fall into unknowns or unknowables that aren't caught by one's own self-filter. I agree that the chain-of-trust in the gateway clicks are where lijit can be of most value over the machine-based search engines, even with the Wikipedias and Mahalos competing for audiences seeking authoritative information. Hi Micah, that was a great post.

I think the trust issue is an interesting one to approach because traditional search engines such as google have more to gain from advertisers and less to gain from providing users with the most accurate and trustworthy result.

I think the first line of search trust is a person’s own knowledge and intuition. If you’re searching for http://www.learntoduck.com and the first result is http://www.learntoduck.com, you’re pretty sure that it is an authoritative result. If the first result is http://www.I-SEOed-this-first-result-haha.com, and the second result is http://www.learntoduck.com, most people will choose the second result because of their own “self-filter”. Self-filters are click agnostic. =)

The second line of trust would fall into unknowns or unknowables that aren’t caught by one’s own self-filter. I agree that the chain-of-trust in the gateway clicks are where lijit can be of most value over the machine-based search engines, even with the Wikipedias and Mahalos competing for audiences seeking authoritative information.

]]> By: Jenn http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-10313 Jenn Thu, 31 Jan 2008 16:28:00 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-10313 Hi Micah, that was a great post. I think the trust issue is an interesting one to approach because traditional search engines such as google have more to gain from advertisers and less to gain from providing users with the most accurate and trustworthy result. I think the first line of search trust is a person's own knowledge and intuition. If you're searching for www.learntoduck.com and the first result is www.learntoduck.com, you're pretty sure that it is an authoritative result. If the first result is www.I-SEOed-this-first-result-haha.com, and the second result is www.learntoduck.com, most people will choose the second result because of their own "self-filter". Self-filters are click agnostic. =) The second line of trust would fall into unknowns or unknowables that aren't caught by one's own self-filter. I agree that the chain-of-trust in the gateway clicks are where lijit can be of most value over the machine-based search engines, even with the Wikipedias and Mahalos competing for audiences seeking authoritative information. Hi Micah, that was a great post.

I think the trust issue is an interesting one to approach because traditional search engines such as google have more to gain from advertisers and less to gain from providing users with the most accurate and trustworthy result.

I think the first line of search trust is a person’s own knowledge and intuition. If you’re searching for http://www.learntoduck.com and the first result is http://www.learntoduck.com, you’re pretty sure that it is an authoritative result. If the first result is http://www.I-SEOed-this-first-result-haha.com, and the second result is http://www.learntoduck.com, most people will choose the second result because of their own “self-filter”. Self-filters are click agnostic. =)

The second line of trust would fall into unknowns or unknowables that aren’t caught by one’s own self-filter. I agree that the chain-of-trust in the gateway clicks are where lijit can be of most value over the machine-based search engines, even with the Wikipedias and Mahalos competing for audiences seeking authoritative information.

]]> By: Jenn http://learntoduck.com/business/who-owns-trust-the-first-click-or-the-second-click/comment-page-1/#comment-10314 Jenn Thu, 31 Jan 2008 16:28:00 +0000 http://learntoduck.com/micah/who-owns-trust-the-first-click-or-the-second-click#comment-10314 Hi Micah, that was a great post. I think the trust issue is an interesting one to approach because traditional search engines such as google have more to gain from advertisers and less to gain from providing users with the most accurate and trustworthy result. I think the first line of search trust is a person's own knowledge and intuition. If you're searching for www.learntoduck.com and the first result is www.learntoduck.com, you're pretty sure that it is an authoritative result. If the first result is www.I-SEOed-this-first-result-haha.com, and the second result is www.learntoduck.com, most people will choose the second result because of their own "self-filter". Self-filters are click agnostic. =) The second line of trust would fall into unknowns or unknowables that aren't caught by one's own self-filter. I agree that the chain-of-trust in the gateway clicks are where lijit can be of most value over the machine-based search engines, even with the Wikipedias and Mahalos competing for audiences seeking authoritative information. Hi Micah, that was a great post.

I think the trust issue is an interesting one to approach because traditional search engines such as google have more to gain from advertisers and less to gain from providing users with the most accurate and trustworthy result.

I think the first line of search trust is a person’s own knowledge and intuition. If you’re searching for http://www.learntoduck.com and the first result is http://www.learntoduck.com, you’re pretty sure that it is an authoritative result. If the first result is http://www.I-SEOed-this-first-result-haha.com, and the second result is http://www.learntoduck.com, most people will choose the second result because of their own “self-filter”. Self-filters are click agnostic. =)

The second line of trust would fall into unknowns or unknowables that aren’t caught by one’s own self-filter. I agree that the chain-of-trust in the gateway clicks are where lijit can be of most value over the machine-based search engines, even with the Wikipedias and Mahalos competing for audiences seeking authoritative information.

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