The other night, I was down at Techstars listening to the companies practice their pitches. Whats always most interesting to me is how the companies have shifted over the course of three months. Some have shifted a ton (one company completely restarted), and a few have made really minor adjustments.
It always reminds me of the love/hate relationship entrepreneurship has with the concept of failure. There are volumes written about the value and importance of failure in the growth of a business. I wont rehash any of it here.
Somewhere, somehow, failure has become ok. Even more egregious, failure without learning has become ok.
True failure teaches us humility, which is the most important element, albeit the least sexy element, in true success.
True failure doesnt occur because of market conditions, or because of anyone else. True failure is directly tied to you and your actions (or lack thereof). For someone to be successful on a massive scale, they must experience true failure in their lives.
When I was in college, I played lacrosse. I came to college looking for a sport to play, and was lucky enough to have a friend introduce me to the sport of lacrosse. That first year, I started on defense on our JV team, which, despite losing a ton, was a blast.
As it is with college sports, your final win-loss record was much less important than beating the rival teams. During my time at UC Davis, that was Chico State and Sonoma State, given that our coach had come from Sonoma.
We traveled up to Rohnert Park to play a late season game. I remember playing harder than I ever had in the first half, and collapsing on the sideline for half-time. By the fourth quarter, I was spent, but the score was tied, and we went into overtime. (For those that dont know, overtime in lacrosse is sudden death, first goal wins).
The teams went back and forth for most of overtime, with neither team really making much of their offensive possessions. Nearing the end of the period, a Sonoma State attackman got the ball behind the goal. I dont remember his number or name, but I clearly remember him driving to the goal towards my left. I stepped up to slow his drive and push him to the outside. As he neared the goal, he leap up in the air.
I push him as hard as I could.
He shot the ball over my left shoulder. I remember it as if it happened in slow motion.
The ball shot down towards the back of my right ankle, and I turned to watch our goalie slide over to stop the ball. Expecting a bounce, he leaned out over the spot he expected the ball to travel.
It didnt bounce. It slipped into the lower right corner of the goal.
I watched it, helpless. Knowing that I had just had the winning goal scored on me.
Me.
Yes, one could argue that the goal should have stopped it, or that the team should have won earlier, but the truth is that at the exact moment when it mattered; I failed. Truly failed.
I watch and talk with companies constantly, and they constantly talk about failing fast, and pivoting. Its clear to me that most have never really tasted true failure, and that their pivots are reactive based on a lack of immediate success, or because the perceived path is harder than they first imagined.
Failure happens. This is true. Failure is a process, and its steps on the path. This is also true. But failure is not great. Failure is not something to strive for or accepted.
Some of the greatest entrepreneurs/investors I know understand this subtle difference. Do you?
Related articles
- You Have Two Startups? You Have Two Failures. (learntoduck.com)
- Greatness (learntoduck.com)
- Failure: Necessity of Invention & Essential for Success (psychologytoday.com)
- The Upside of Failure: The Dividends of Understanding and Embracing Your Failures (philgerbyshak.com)







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