Micah, just want to echo this from your post, swine flu or not. As a co-founder of a growing “tech” company (Room 214) in Boulder, I can honestly say this rings true. Just yesterday, I was reviewing my business partner's comment on a Mashable post. He was basically defending one who might be perceived as a local competitor.

Taking the high road is one thing, but going out of your way as part of recognizing and growing the value of your community is something different.

We expect, as you say, to win. But at the end of the day, our company is not our baby. It is a means to an end, an asset that serves us – not the other way around. People are the ultimate currency in this economy – and I think I can speak for a lot of us when saying we are blessed to be a part of it.

Micah, just want to echo this from your post, swine flu or not. As a co-founder of a growing “tech” company (Room 214) in Boulder, I can honestly say this rings true. Just yesterday, I was reviewing my business partner's comment on a Mashable post. He was basically defending one who might be perceived as a local competitor.

Taking the high road is one thing, but going out of your way as part of recognizing and growing the value of your community is something different.

We expect, as you say, to win. But at the end of the day, our company is not our baby. It is a means to an end, an asset that serves us – not the other way around. People are the ultimate currency in this economy – and I think I can speak for a lot of us when saying we are blessed to be a part of it.