i think that as the form of online media has shrunk and become easier (websites led to blogs which led to tweets which will lead to “favoriting”) sharing small chunks of attention is prevalent. people share all the time about a good meal they are eating, a coffee shop they're visiting, a book they put on their kindle, etc.

the traditional “word of mouth” recommendations have come to the web and are supercharged by the inherent traits of online media – public, searchable, and easily spread. this is a much bigger change than it seems currently because it means that i will more and more rely on my friends' more frequent recommendations for things to read, purchase, listen to, & attend.

i think the end result is that the best strategy for marketing will no longer be to get as many people as possible to listen, but to get as many people as possible to share.

i think that as the form of online media has shrunk and become easier (websites led to blogs which led to tweets which will lead to “favoriting”) sharing small chunks of attention is prevalent. people share all the time about a good meal they are eating, a coffee shop they're visiting, a book they put on their kindle, etc.

the traditional “word of mouth” recommendations have come to the web and are supercharged by the inherent traits of online media – public, searchable, and easily spread. this is a much bigger change than it seems currently because it means that i will more and more rely on my friends' more frequent recommendations for things to read, purchase, listen to, & attend.

i think the end result is that the best strategy for marketing will no longer be to get as many people as possible to listen, but to get as many people as possible to share.

If I have a friend who's a big beer guy and has similar beer tastes as me, I want to be able to stay up with what he's drinking. I don't care as much about what joe schmo beer expert thinks. He doesn't know me. There isn't a relationship there yet.