The hot topic lately has been the concept of coworking. The idea being that if you are a freelancer, or a small startup who cant afford office space, you can rent a desk or access to a conference room, so you can appear to be a “real” company.

What crap.

Here is why I think coworking sucks:

1) There are a million places to work that offer free wifi and a quiet place to work. Coffee shops, YOUR HOUSE and other places are readily available. The truth behind why most freelancers freelance is because they cant work with people. So spending some time in close proximity to other people, but not having to interact with them is probably sufficient for most freelancers.

2 ) In four years of having office space, with a conference room, I think we had 4 client visits. The truth is that clients would so much rather you visit them than the other way around. Its a pure ego play on your part to have clients visit you. Plus, dont you think that a client will notice that your “office” is full of random desks and people doing random things?

Ok, so you think you need an address that sounds corporate. Here is a secret, instead of having your address be 123 Easy Street, APT 1 – make it 123 East Street, SUITE 1. There you go, problem solved.

3) Its about the work you produce, not where you produce the work. The truth of the matter is that you should find a place that you can do the best work possible. If thats in a coffee shop, cool. If its in a library, great. If its on the toilet, have at it. Just focus on producing a top quality product, and you will find that most clients dont really care where you created it.

Of course, if I havent convinced you, find a local coworking spot. If in the Denver/Boulder metro, the nicest place I have seen, with all the appropriate bling is my friend Danny Newman’s id345 coworking space.

Have fun there, but you will never see me, as I cowork in my backyard. Let me know if you are in town, I will hook you up.

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  • What your describing, indeed, sucks, but as many have already said...this is not the coworking that we have fostered over the years. I don't know if you know about the value pillars of coworking, but they are:

    1. Openness
    2. Collaboration
    3. Community
    4. Sustainability
    5. Accessibility

    This makes coworking a wider community of intent - the idea isn't to replace coffee shops or your living room even...although for some, they do come for that reason...the idea is to provide spaces for people with common goals to collaborate towards achieving them. I personally own a space, which I'm really proud of. It's a community service. It provides a hub for people from all over the world to come to. I don't think anyone is there for the address or to look like they are more professional. They are there because they support the idea of coworking and for the community. A fringe benefit those who participate get is the ability to collaborate with people who have complimentary talents (i.e. a developer meets a designer or a person with a business idea meets a developer, etc.). That's pretty sweet, too.

    But then again, Micah, I know that you just like to stirr up stuff. ;)
  • I didnt know there were coworking "pillars." Interesting.

    I guess I am going to start having to do tours of coworking spaces.
    Most of the spaces I have seen or read about seem to be more about
    giving the wayward freelancer a place to set their butt and do some
    work. Collaboration seemed to not occur.

    I am happy to welcome that the space you discuss exist, I just havent
    experienced one yet...
  • Well, collaboration does happen...not constantly, but it happens quite a
    lot. But I think the point to be made is that even though coworking may not
    be for you, it works for many others. Whatever floats your boat.

    T
  • ciao micah - I think you need to do some coworking :-)

    massimo/cowo milano (italy)

    ps - and don't forget to visit us, too!
  • Micah--

    I've just done some coworking touring of my own, and I don't think it's fair to say it sucks. To the extent that it is essentially a real estate play, it's likely to suck. To the extent that it's a social capital network with a clubhouse, it's catalyzing.

    During my tour last week, I got to visit a number of coworking spaces (including missrogue's Citizen Space; hi Tara ;-)), and the first thing I noticed was that they were, um, uninhabited. There were a couple people intent on task at their desks, some meetings taking place in the conference rooms, but mostly they were sort of empty. This was midday midweek.

    And, of course, this began to make sense as I thought about it. I think there are four market segments (for want of a better term) for coworking. 1. Sole proprietors. They may have a bricks and mortar business, or some sort of services business (think financial services, mortgage broker, etc.) 2. Freelancers. Designers, programmers, tech writers, trainers, etc. 3. Remote field force. Sales reps and service techs, deployed in the host market. 4. True entrepreneurs trying to start growth companies.

    I think these segments describe a pyramid, with the Sole Proprietors being roughly 40%, Freelancers about 30%, Field Force about 20%, and Entrepreneurs probably less than 10%. And with the exception of the entrepreneurs, most of these folks, if they are to be successful, need to spend most of their time in the field, on the road, or on their clients' premises. As such, they don't have a lot to offer in terms of collaborative energy, so their value within the coworking world is arguably minimal. But they still need the functionality, the fat pipe, the copy machine and the meeting rooms.

    It that last segment, the true entrepreneur, who is strategically critical to the success of a coworking scene. Partly because they *need* more than simply a work surface and some technology support; they need a creative milieu inhabited by passionate, creative types to brainstorm with. This is why conventional incubators typically fail; not enough inventive critical mass to provoke breakthrough thinking.

    For the typical freelancer, a coworking scene may or may not be suitable depending on whether they're just hired gun contractors or solution synthesizers. If you're just hacking code by the line, you're probably better off at home on your big dev box. If you're just slinging out templatized websites, then no, you're not going to find a genuinely collaborative community a very comfortable place to work.

    But if your value to your clientele is your imagination, inventiveness, and ability to repurpose existing tools and techniques into new models, then yeah, it takes more than caffeine to get that done...

    One thing I've noticed is that there doesn't seem to be a lot of 2.0 glue to these scenes. My hunch is that a coworking scene that also has a virtual dimension, so that members can strike sparks off each other even when they're not even in the center, will ultimately be the most successful. Because we're net-savvy, and because we do need to be out of the office most of the time to succeed, remote presence is critical, and embryonic, to this model.

    Sorry for the long post; just a lot of ideas churning.

    --Ax
  • I'd respond to this, but I'm eating with Matthew and drinking loads of beer, so I may turn into a potty mouth myself.
  • Ok ok! I take back some of what I said. True Coworking spaces (focused on the collaboration and community) are a huge boon to our telecommuting, freelancing, displaced workers of todays tech world. My real point (and part of this post was said tongue in cheek. Never expected the response I got) is that people should work in the places that 1) help them produce the best work; and 2) feel great about that work. If that is in a backyard, a coffee shop or a preformed work space, then fantastic.

    The boom of "coworking" spaces has included many places (excluding Danny's in Denver, Alex's in Philly and Matthew's in Houston) that really amount to a "business center" rather than a collaborative working space, which is what makes a true coworking space unique.

    I also apologize to those I might have directly offended (Matthew, Alex and others), I love the passion you guys put into the things you do, no matter if they dont appeal directly to me.

    And yes Tara, you scare me. ;)
  • Thanks for bringing the heat, Micah. Gotta love it when the coworking community gets all fired up, eh? If nothing else these conversations help us to solidify what we're doing and why we're doing it.
  • I love how Tara just has to threaten a comment and Micah steps in line.
  • I love how you run to kiss ass, little mister. :)
  • Love you both. xo
  • i'm a freelancer in austin and one of my gigs is writing the blog for a soon-to-be-opened coworking space, launchpad coworking (http://launchpadcoworking.com). i work home, alone, the vast majority of the time. but i also cowork sometimes. it allows me to bounce ideas off of other people. it keeps the dogs from resenting me for talking to them too much. and it helps shake my etch-a-sketch clean when i've had too much alone time. the difference between a coffee shop and a coworking space is that in a coworking space it is accepted that-- unless someone has up a do not disturb sign or some equivalent-- then they're most likely down with taking a little time to talk, be it about the weather, work ideas, or where to get a good meal. as an aside, i want to point out in my case that getting along well with people is crucial to my work as an author/journalist/blogger who has a side job performing weddings. i do not spend tons of time with the people i write about and the couples whose ceremonies i perform. however the time i do spend with these people is really important and i have no interest in them coming to my house. for now, we meet in coffee shops or by phone. but i'm really looking forward to having a better space in which to meet them. not to "trick" them into thinking i have a corporate office-- no thank you. just so i know i can have a space reserved and waiting for me and i won't have to compete with whatever music the barista has decided will be the soundtrack for the day.
  • Just a note about client visits. It's because you're in Colorado. Seriously. I have people visiting me 2 or 3 times a week, and I would not want to have them meet me at my apartment.
  • I think it depends on the type of business. I had a couple visits
    because I always offered to go to the client versus the opposite.
    Clients like the fact that they dont have to travel if possible.

    Its not that I am Colorado and you are in NYC, its about how I managed
    client interaction. Now, if the clients require seeing your servers,
    technology, people, etc. it gets much more difficult (understandably
    so), but the important thing to remember is that I am in control, not
    the clients.
  • Jacob, Todd, Ted, and Brent have said pretty much everything I would have.

    The fact of the matter is, IndyHall existed before we had a single desk to share. And if the desks went away, our community of creative collaborators would still exist.

    I hope that you get to hang out in a "real deal" coworking community (note, I said community, not office) and then write a new essay of 3 rules of why coworking doesn't suck.

    And then, if it doesn't work for you, let us know why. I know it doesn't work for everyone. But it certainly doesn't suck for the 40+ people in philadelphia who use our facility every day, and the dozens of people who've been impacted by a stronger creative community in Philadelphia.

    I understand you're on the east coast at the moment. Any interest in swinging by IndyHall to meet the crew? I'd love to go out for a beer and talk shop.
  • As I sit here with Aaron Brazell in his Indy Hall tshirt, I am getting it from all directions! I am on the East Coast for a short visit, which will preclude me from getting to Philly, but I promise to add Philly to my itinerary in the next couple of months, and will swing by Indy Hall. As long as you promise a visit to Drinkers Tavern.

    And, of course, I would be willing to eat crow, if there is crow to eat. Frankly, I expect that my mind will not be changed as coworking sucks, whether you call it a community or not.
  • Ha! You guys are too much.

    Drinkers is a deal. Look forward to meeting you in the future.
  • even as a non-drinker, I love that place.
  • I tried to warn him. He wouldn't listen. :)
  • If coworking was what you described, then yeah, I'd agree. Having telecommuted for years and just recently started coworking, though, I can tell you why it doesn't suck:

    1. The million places that offer free wifi don't have desks. They have couches, they have sofa tables and they have tables, but not a real work environment. Think blaring overhead music, bad lighting, and a struggle to find an electric outlet.

    2. My clients have been surprised at the coworking concept and impressed by the forward-thinking nature of it - but then again, you and I might have different types of clients. I aim for the kind of clients who will embrace new technology, new trends and new ideas. You might not, and that's cool too. There's room for both of us.

    3. I produce a better product when I'm exposed to more disciplines than just my own. In coffee shops, I'm exposed to mothers with screaming babies, weirdo meetups, and homeless people. Those people do not improve my products. At http://carolinecollective.cc/ I'm exposed to people who are starting businesses, go-getters who are actually going and getting - not just running errands.
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