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Three Rules of Why Coworking Sucks

by Micah on July 4th

The hot topic lately has been the concept of coworking. The idea being that if you are a freelancer, or a small startup who cant afford office space, you can rent a desk or access to a conference room, so you can appear to be a “real” company.

What crap.

Here is why I think coworking sucks:

1) There are a million places to work that offer free wifi and a quiet place to work. Coffee shops, YOUR HOUSE and other places are readily available. The truth behind why most freelancers freelance is because they cant work with people. So spending some time in close proximity to other people, but not having to interact with them is probably sufficient for most freelancers.

2 ) In four years of having office space, with a conference room, I think we had 4 client visits. The truth is that clients would so much rather you visit them than the other way around. Its a pure ego play on your part to have clients visit you. Plus, dont you think that a client will notice that your “office” is full of random desks and people doing random things?

Ok, so you think you need an address that sounds corporate. Here is a secret, instead of having your address be 123 Easy Street, APT 1 - make it 123 East Street, SUITE 1. There you go, problem solved.

3) Its about the work you produce, not where you produce the work. The truth of the matter is that you should find a place that you can do the best work possible. If thats in a coffee shop, cool. If its in a library, great. If its on the toilet, have at it. Just focus on producing a top quality product, and you will find that most clients dont really care where you created it.

Of course, if I havent convinced you, find a local coworking spot. If in the Denver/Boulder metro, the nicest place I have seen, with all the appropriate bling is my friend Danny Newman’s id345 coworking space.

Have fun there, but you will never see me, as I cowork in my backyard. Let me know if you are in town, I will hook you up.

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